Tim Kieschnick • over 8 years ago
CDC Brand Recognition?
How well known is the CDC by the general US population? If we say something like, "latest news from the CDC," will most people know what we mean, or will it be a confusing acronym? What about "Centers for Disease Control?"
And a related question: do people generally trust the CDC? Is it viewed as the evidence-based public health service it really is, or do many people think of it a an intrusive government agency?
Knowing where we're starting from in terms of the CDC brand will help us position the CDC and its information to its best advantage
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